Established in 2020, the series cements its standing with an unrivaled third-year program that places the championship’s teams, drivers, and partners front and center on the sportscar racing stage. 

This year Porsche Deluxe Carrera Cup North America remains a strong fixture on IMSA events, which include supporting the FIA World Endurance Championship and stretches to the frontiers of Formula One, IndyCar, and NASCAR, plus a round held at the Porsche Rennsport event, which returns for 2023.

Gathered at Florida’s iconic Sebring International Raceway for the opening rounds of the season, Porsche North America’s Troy Bundy outlined the extensive efforts that have gone into taking the championship to another level.

“One of the key things that we looked at for this season was the calendar,” Bundy said.

“We’ve got a great mix including traditional IMSA events like Sebring, Watkins Glen, and Indianapolis, NASCAR Xfinity at Road America, but also adding the two rounds with Formula One. The calendar is a good mix for everyone and offers great value.”

The championship now boasts one of the most enviable racing calendars, a fresh new website launched this week, and an invaluable new title sponsor in Deluxe.

“Our new website went live this week, so everything we have been working on is coming together – the calendar, the website, and also the new hospitality facility. It’s definitely a different program to what we delivered last year,” continues Bundy.

“Everyone in motorsport understands how important commercial partners are to a program, and Deluxe is incredibly important to us, particularly stepping up to naming rights. We want to thank the Cayman Islands for their incredible support for two years because they really helped us build this program. 

“The great thing is that we had another great partner in Deluxe waiting to take that next level. Deluxe is definitely taking a big step, and without their support and all our partners, we just couldn’t deliver the program. We will continue to deliver great value through a calendar of marquee events for them and also for the teams.”

Joining the launch of the Porsche Deluxe Carrera Cup North America at Sebring, IMSA President John Doonan reaffirmed the championship’s bright future as it remains under the auspices of the sanctioning body for another two years. 

“IMSA’s relationship with this brand goes back to the very first days of the sanctioning body. We are thrilled that we will be sanctioning the series for the next two seasons and hopefully beyond that,” Doonan said.

“The variety of the calendar will put everyone to the test, from temporary street circuits to some of the most famous road racing circuits in North America, and a very difficult place here [Sebring] to kick off the season.  

“Porsche has a lot to be proud of at this race track, and I know they will continue to make great history. IMSA has been around since 1969, and I don’t think there has ever been an IMSA race where there wasn’t a Porsche. This brand has given us [IMSA] the responsibility of looking after its prized possession in Carrera Cup as the sanctioning body. 

“We want to showcase the brand, but also showcase the next generation of talent in sportscar racing.”