Thanks to a new partnership between EBOOST and Porsche Motorsport North America, the young stars of Porsche Carrera Cup North America and Porsche Sprint Challenge North America by Yokohama will receive additional support, guidance, and career development in 2024.
EBOOST has become the official naming rights partner for the program, which features talented young racers, including Loek Hartog, Gustav Burton, Zachary Vanier, Jake Pedersen, Jimmy Llibre, Yves Baltas, Elias De La Torre in Carrera Cup, and Paul Bocuse, Paige Morales and Caroline Candas in Sprint Challenge.
The EBOOST range provides clean performance products that increase energy, focus, and overall well-being. It is available at major retailers across the country, including CVS, Wegmans, Kroger, and more, and is also sold online.
“For season 2024, Porsche is thrilled to welcome EBOOST as the naming rights partner for the program Porsche Motorsport North America Junior Program,” said Volker Holzmeyer, President and CEO of Porsche Motorsport North America.
“We are very proud that the junior program is rapidly expanding this year. We have more and more entries in Carrera Cup North America and Sprint Challenge North America by Yokohama, where young talents can see the potential opportunities with our brand.
“Porsche provides a pathway to go from where they are at the moment and allows them to look forward at a clear path with the potential of graduating to a factory drive with the brand.
“We provide these young drivers with financial support and a comprehensive support platform where they can learn from the best, including valuable advice and insight from our junior mentor, Pat Long.”
Part of that support program includes the Porsche Motorsport North America Junior Program annual workshop, where the drivers spend two days “going to school” covering all facets of their career development, including physical fitness, nutrition, technical seminars, engineering, mental development, television and media, social media, personal branding and a deep dive into the history of the Porsche brand.
Junior mentor Patrick Long was one of the “teachers” at last year’s event. Long joined the Porsche family as a junior in 2003 and spent his entire career with the brand, racing in Porsche Mobil 1 Supercup, IMSA, FIA WEC, and the 24 Hours of Le Mans.
His career highlights include two series championships in the American Le Mans Series, and a pair of class wins at the 24 Hours of Le Mans.
“Seeing the youth and the hunger of the young drivers in Porsche’s North America Junior program, it’s very refreshing,” Long said.
“A great part of Porsche’s DNA has always been about promoting young drivers, getting behind the youth, and giving them a path to accelerate through all the different decisions and outcomes that they have to achieve to become aspiring professionals.
“I’m certainly honored to help these young racers wherever possible – paying back in the same way that so many experienced Porsche stars helped me when I was getting started.”
The EBOOST Porsche Motorsport North America Junior Program “class of 2024” enjoyed highly successful opening weekends in both Porsche Carrera Cup North America and Porsche Sprint Challenge North America by Yokohama.
MDK Motorsports’ Paul Bocuse started his Sprint Challenge campaign in style, finishing third and second in the opening two rounds recently at Sebring International Raceway. Young French female racer Caroline Candas also scored a pair of second-place finishes in the Cayman class. Next up for Sprint Challenge will be a trip to Alabama’s Barber Motorsport Park on April 26-28.
In Carrera Cup North America, our young racers also shone bright, with Loek Hartog (Kellymoss) and Gustav Burton (MDK Motorsports) both taking race wins at Sebring. Rounds three and four of this year’s Carrera Cup championship will be held at the Miami Formula 1 Grand Prix on May 3-5.
